Phrasee, the world leader in AI-Powered Copywriting technology, released the findings of a survey targeting enterprise marketers. The research, powered by Dynata – the world's largest first-party data and insights platform – exposes the increasing importance of brand language, while highlighting difficulties in being able to generate high-quality content and an increased focus on artificial intelligence (AI) to alleviate these challenges. The survey polled more than 300 senior marketers at large organizations in industries including ecommerce / retail, travel and hospitality, restaurants, communications / telecom utilities, banking / finance, and insurance. Marketers feel brand language has never been more important. Overall, marketers struggle to achieve a high level of copywriting quality.